Staging Articles

“ASSETS; A Little Style Works. Just Not Yours.”

Publication: The New York Times, August 22, 2004
DR. DIRK SOSTMAN and his wife, Maria Preka, had expected their two-bedroom Upper East Side co-op to be snapped ....
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“All the Home's a Stage When It's for Sale”

Publication: East Bay Business Times, April 19, 2002
There's an art to telling a home seller that his beer bottle collection lacks sophistication or that her souvenir ....
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“Make Your House Look its Best Before Selling”

Publication: Greenwich Business, December 17, 2004
Anyone who has sold a house knows that it can be a daunting task. Will potential buyers see the same charm ....
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“Staging Your Home With Attractive Lighting, Flowers, Furniture and Artwork Can Help It Sell For More Money”

Publication: New York Newsday, December 3, 2004
No one can accuse Joe Sanlei of not knowing his limits when it comes to the domestic arts. So when the Manhattan ....
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“Showtime For Your Home”

Publication: BusinessWeek, November 22, 2004
When the sale of his three-bedroom apartment on Manhattan's Upper West Side fell through in mid-2002 ....
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“How to Get the Most When It's Time to Sell”

Publication: The New York Times, August 22, 2004
''THIS layering look has to go,'' declared Alan Smith, the interior designer we had hired to ''stage'' our Philadelphia ....
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“Dressed to Sell”

Publication: LA Times
Savvy home sellers are using stagers to create an ambience that will bring top dollar for their homes ....
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“How 'Staging' a House Can Pay Off for Sellers”

Publication: Wall Street Journal
Mary Summers believes she could have sold her two-story colonial in Severna Park, Md., for $10,000 to $20,000 ....
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“Business to 'Stage' Homes for Sale Popping Up”

Publication: Realty Times, March 31, 1999
With the pace of the fast-moving, still hot existing home market, sellers have to think fast and be smart. A new ....
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“Home Staging: A Modern Tool For Sales”

Publication: Realty Times, March 3, 2003
How many times have you walked onto a property that a client has just enlisted you to sell only to find the yard ....
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“All Dressed Up and Ready to Go:
Statistics Show Benefits to Staging”

Publication: Mountain View Voice, March 24, 2000
When Cinderella went to the ball, she probably would not have won the prince if she had gone dressed as a maid ....
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“Home Staging Equals Quick Sale”

Publication: Realty Times, August 17, 2001
One of the most important things you can do to sell your listings quickly and for the highest possible price is to ....
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